What is Local SEO?
As of 2022, more than 78% of consumers search for a local business in their town at least once a week. About 88 percent of SEO local mobile searches result in a store visit or phone call within 24 hours. With a robust local SEO strategy for your business, you’re missing out on this huge chunk of the audience that can get you valuable leads, traffic, and sales opportunities.
SEO refers to the process of optimizing your site such that it achieves better rankings and improves visibility within a specific geographic area. Unlike traditional SEO, which focuses on improving and boosting a business’s visibility on a national or global scale, local SEO targets more of the “near me” and geo-specific search queries. It essentially boosts your brand’s visibility and makes it more accessible to prospects in the local online community.
To compete with your competition, who are most likely present in the same locality, it is critical for you to understand how local SEO works and how to best use it in your favor. Leveraging the search results to rank your site higher can be tricky.
Why Does Your Business Need a Local SEO Service?
A study by MarketingSherpa determined the type of search that has the biggest impact on the brand’s marketing objectives and found that almost 54 percent of respondents consider local search to have the most positive impact on their digital marketing efforts.
Evidently, businesses of all sizes and types with a physical presence are putting content efforts into local search engine optimization. Be it a huge multinational firm or a small privately owned business, having a solid local SEO strategy is key to acquiring qualified leads and converting them into sales. If your company has been in business for a long and does not have a solid local SEO strategy in place, you’re doing more harm to your business than you realize.
Still on the fence about investing in a good local SEO service? These benefits of local SEO will be enough to convince you.
- Stronger local community outreach
- Increased sales revenue
- Higher local SEO ranking
- Enhanced Google Maps visibility
- More targeted website traffic
- Reduced advertising costs
- Optimized Google My Business listing
- Repeat business from loyal customers
- High-authority local business citations
- Multi-channel local digital marketing campaigns
- Credible online reputation
- More phone calls and site inquiries from prospective clients
- Increased trustworthiness and market authority
Boost Revenue and Dominate Your Local Market with Zee IT’s Local SEO Services
Our digital marketing agency has been working with hundreds of clients over the years and helped them not only achieve but exceed their business goals in record time! Helping people achieve their desired local market standing, our local SEO services have brought us nothing but loads of success stories for all kinds of big and small businesses sizes.
Unlike most agencies, we create a customized local SEO strategy after thoroughly researching your brand and its ideal prospect. Our experts consult with you every step of the way and help you understand your digital marketing progress through easy-to-understand monthly reports. Partner with the best local SEO company and see your business grow like never before.
Local SEO FAQs (Frequently Asked Questions)
What is Local SEO?
Local SEO is a targeted search engine optimization strategy focused on improving the online visibility of businesses in specific geographic areas. It involves optimizing a website and online presence to rank higher in local search results, targeting potential customers who are searching for products or services within a specific location. Local SEO aims to drive targeted traffic, increase online visibility, and attract local customers to physical stores or local service areas.
How is Local SEO different from traditional SEO?
Local SEO focuses exclusively on local search results, as opposed to traditional SEO, which focuses on increasing organic search visibility on a larger scale and strives to do so on a national or international level. It focuses on improving a company’s online visibility so that it can rank highly in local map packs, Google My Business listings, and localized search inquiries. Optimizing for location-based keywords, maintaining online reviews and citations, and ensuring correct business information across local directories are all common components of local SEO tactics.
How much do Local SEO services cost?
Depending on the competitiveness of the local market, the size of the company, the complexity of the website, and the required level of optimization, different Local SEO services might cost different amounts of money. Local SEO services can be provided as a stand-alone service or as a component of an all-inclusive SEO package. Prices might vary from a few hundred to several thousand dollars per month, depending on the particular requirements and objectives of the company.
What kind of companies can benefit from Local SEO services?
Local SEO services are beneficial for businesses that have a physical presence or provide services in specific local areas. These include local brick-and-mortar stores, restaurants, service-based businesses (such as plumbers, electricians, and salons), healthcare providers, professional services (such as lawyers and accountants), and any other business targeting customers within a specific geographic location.
What do Local SEO services include?
Local SEO services include various strategies and activities to optimize a business’s online presence for local search visibility. This typically includes optimizing the Google My Business listing, managing online reviews and ratings, optimizing website content for local keywords, ensuring accurate and consistent NAP (Name, Address, Phone Number) information across local directories, building local citations, implementing schema markup for local business information, and optimizing for location-based search queries.