What is Keyword Research?
Keyword research is the method of recognizing the words and phrases that people use to search for products or services related to your business on the internet. The objective of keyword research is to find the most relevant and popular keywords related to your business or niche. You can increase your website’s visibility on search engine results pages by using those keywords in your website’s content.
Why is Keyword Research Important for SEO?
Keyword research is an important part of any SEO strategy because it helps you to:
- Identify the keywords and phrases that people use to search for your products or services.
- Understand the search volume and competition for each keyword.
- Determine which keywords are most relevant to your business.
- Optimize your website’s content for the right keywords to improve search engine rankings.
How to Do Keyword Research?
We can do Keyword research in many ways. Here are some of the most common methods:
Brainstorming:
First, you pick up the topic and make a list of relevant topics and keywords related to your business or niche.
Google Keyword Planner:
You can uncover keywords relevant to your business using the free keyword research tool provided by Google.
Competitor Analysis:
Investigate the keywords used by your competitors and how they optimize their websites with the appropriate keywords.
SEO Keyword Research Tools:
Use one of the many SEO keyword research tools available to find relevant and popular keywords related to your business.
Top 15 Best SEO Keyword Research Tools
Google Keyword Planner:
Google Keyword Planner is a free keyword research tool offered by Google. It helps website owners and online marketers in finding keywords relevant to their business and creates successful ad campaigns based on those keywords. Here are some advantages and disadvantages of Google Keyword Planner are discussed:
Advantages
- Helps to discover relevant keywords
- Provides data-driven insights
- Helps to create effective ad campaigns
- User-friendly interface
Disadvantages
- Limited data accuracy for low-spend accounts
- Provides data only for Google Ads
- Requires Google Ads account
SEMrush
SEMrush is a cloud-based tool for a variety of tasks, including keyword and competition research, backlink analysis, website ranking analysis, and more. It offers a wide range of services that are essential for businesses and digital marketers looking to expand their online presence.
Advantages
- Comprehensive Keyword Research
- In-depth Competitor Analysis
- Backlink Analysis
- Site Audit
- Social Media Analytics
- PPC Research
- User-friendly Interface
Disadvantages
- Steep Learning Curve
- Limited Keyword Tracking
- Inaccurate Keyword Data
- Limited Link Building
- No Real-time Data
Ahrefs
Popular SEO tool Ahrefs provides some tools to assist owners and marketers in enhancing their search engine rankings and boosting organic traffic. It is a paid SEO tool that provides keyword research information. It provides information about the search volume, competition, and keyword difficulty for each keyword. Like any instrument, it has advantages and disadvantages.
Advantages
- Comprehensive Backlink Analysis
- Keyword Research and Tracking
- Site Audit and Analysis
- Content Analysis and Marketing
Disadvantages
- High Cost
- Steep Learning Curve
- Limited User Accounts
- Incomplete Data
Moz Keyword Explorer
An effective tool for keyword research is Moz Keyword Explorer. It is created to help SEO experts and marketers in identifying profitable keywords to use in their campaigns. When deciding on their SEO approach, users can utilize Moz Keyword Explorer to gain valuable information regarding the search volume, difficulty, and opportunity of various keywords. It is a paid keyword research tool. It also includes a helpful “Related Topics” feature for discovering related keywords and phrases.
Advantages
- Comprehensive Keyword Research
- Accurate Metrics
- Customized Reports
- Competitive Analysis
- User-Friendly Interface
Disadvantages
- High Price
- Limited Features
- Limited Geographical Coverage
- No Free Trial
- Limited Keyword Suggestions
Ubersuggest
Ubersuggest is a free keyword research tool that allows users to research and analyze the SEO performance of their websites. It is an all-in-one SEO platform specially designed to help businesses and marketers optimize their content, track their rankings, and analyze their competitors.
Advantages
- Comprehensive Keyword Research
- Competitor Analysis
- Site Audit
- User-Friendly Interface
- Cost-Effective
Disadvantages
- Limited Data for Free Users
- Limited Backlink Analysis
- Keyword Difficulty Accuracy
- Limited Keyword Tracking
- Limited Reporting
Keyword Tool
A keyword tool is a free keyword research tool that enables businesses to discover relevant keywords that people use when searching for products, services, or information online. These tools help to determine which keywords to target in your content, ads, and other marketing efforts.
Advantages
- Identifying High-Performing Keywords
- Understanding User Intent
- Competitive Analysis
- Saves Time
Disadvantages
- Limited Data
- Inaccurate Data
- High Cost
Serpstat
Serpstat is a cloud-based SEO and digital marketing tool that includes a keyword research feature. It was launched in 2013 and has since gained popularity among SEO professionals. It gives details about Keyword Research, Backlink Analysis, Site Audit, Competitor Analysis, Rank Tracking, and PPC Analysis. Serpstat has a user-friendly interface that makes it simple to use.
Advantages
- Comprehensive Data
- Affordable Pricing
- Easy-to-Use Interface
- Multiple Tools in One Platform
- Multilingual Support
- Accurate Rank Tracking
Disadvantages of Serpstat
- Limited Data in Some Countries
- Incomplete Backlink Data
- Slow Data Refresh Rate
- Limited Customization Options
SpyFu
SpyFu is a paid intelligence tool that allows you to research and analyze your competitors’ online marketing strategies. The tool provides data on keywords, search volume, CPC, and AdWords campaigns. SpyFu’s main focus is on search engine optimization (SEO) and pay-per-click advertising. The tool can help you to find your competitors’ strengths and weaknesses, also opportunities for your campaigns.
Advantages
- Comprehensive Keyword Research
- Competitor Analysis
- AdWords Research
- User-Friendly Interface
Disadvantages
- Limited Data
- Expensive Pricing
- No Social Media Insights
- Limited Data for Non-US Markets
KWFinder
KWFinder is a paid keyword research tool that helps you find the best keywords for your website. It was created by a company that specializes in SEO tools. KWFinder uses a combination of Google autocomplete and its database to generate a list of relevant keywords for your website.
Advantages
- Easy to use
- Accurate data
- Advanced filtering options
- Competitor analysis
- Cost-effective
Disadvantages
- Limited database
- Limited languages
- Slow updates
- No integration with Google Analytics
Long Tail Pro
Long Tail Pro is a paid keyword research tool that helps you find the best long-tail keywords for your website. Long Tail Pro uses a combination of Google keyword data and its algorithm to provide a list of important keywords for your website.
Advantages
- User-friendly interface
- Accurate data
- Advanced filtering options
- Competitor analysis
- Large database
Disadvantages
- Limited functionality
- High Cost
- Slow updates
- No integration with Google Analytics
- Steep learning curve
Majestic
Majestic is a web-based free SEO tool that helps website owners and digital marketers to analyze their website’s backlink profile. It provides detailed information about a website’s inbound links, outbound links, and link quality.
Advantages
- In-depth Backlink Analysis
- Competitor Analysis
- Link Building Opportunities
- Historical Data
Disadvantages
- Expensive price
- Learning Curve
- Limited Features
- Slow Updates
SE Ranking:
SE Ranking is paid SEO software that provides tools for keyword research, website auditing, backlink analysis, competitor analysis, and rank tracking. It is designed to help users optimize their website’s content, track their progress, and make them more visible in search engine results.
Advantages
- Comprehensive SEO Analysis
- Competitor Analysis
- Customizable Reports
- User-Friendly Interface
Disadvantages
- Pricing
- Limited Features
- Slow Updates
- Learning Curve
WordStream:
WordStream is a free application that helps companies in managing their online marketing activities. WordStream is designed to enable companies in managing their advertising campaigns on websites like Facebook, Bing, and Google AdWords. WordStream also provides some more features like keyword grouping and negative keyword suggestions.
Advantages
- Saves Time and Effort
- Provides Actionable Insights
- Improves ROI
- Offers Advanced Features
Disadvantages
- High Cost
- Learning Curve
- Limited Integration
Keyword Eye:
Keyword Eye is an SEO tool that helps businesses research and analyze relevant keywords for their websites. It allows you to find and track the best keywords that will drive traffic to your website and increase your online visibility. Keyword Eye provides a comprehensive analysis of the keywords that your competitors are using, so you can optimize your content and stay ahead of the competition.
Advantages
- Comprehensive keyword research
- Accurate data
- User-friendly interface
- Integration with other tools
Disadvantages
- Limited free version
- High Price
- Steep learning curve
- Data overload
Seed Keywords
Seed Keywords is a free and unique keyword research tool that allows you to generate keyword ideas based on user scenarios. It provides information about search volume, competition, and keyword difficulty for each keyword.
How Professional SEO Services Help?
In addition to using keyword research tools professional SEO services can also help you to make a strong SEO strategy. Professional SEO services offer a range of services including keyword research, on-page optimization, link building, and content creation.
If you are looking for a reliable and effective SEO service provider then ZEE IT Services is the best place for you! its experienced professionals know all the facts about the latest SEO strategies ensuring that your website stays at the top of search engine rankings. With its wide approach to SEO, it’ll work closely with you to develop a personalized strategy that is customized to your specific business needs. Whether you’re looking to increase your online visibility, drive more traffic to your site, or boost your sales ZEE IT Services is available for you.
