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What is the “People Also Ask for” Box In SERP, and How to Rank in It?

Published by:Zee IT Services

April 5, 2023

Google and SERPs add a component known as” to provide websites the chance to optimize their content and perform effectively. A box labeled “People also ask for” that provides a list of queries linked to the search query is frequently seen when we conduct a Google search for something. The “People Also Ask for” box, which is an element of the search engine result pages, has grown in importance (SERP). In this article, we will cover what are The “People Also Ask for” box and how to rank in it 

What are the “People Also Ask for” Boxes in SERP?


serp box


The “People Also Ask for” box is a feature in Google’s SERP that displays a list of questions related to the search query. By clicking on any of these questions users can expand the box to view the answer which is taken from a relevant webpage. This feature was introduced by Google in 2015 to enhance the search experience of its users. The box appears below the top-ranking results and above the organic results.

How do the “People Also Ask for” Box work?

Its algorithm of Google uses natural language processing (NLP) and machine learning to understand the search objective of the user. The algorithm then displays the “People Also Ask for” box based on the relevance of the search query. The box displays a list of questions that are similar or related to the search query. When a user clicks on a question the box expands to display the answer to that question.

Why are the “People Also Ask for” Box important?

The “People Also Ask for” section is significant since it improves the search experience for users by offering prompt and relevant responses to their inquiries. Also, it aids in increasing traffic and visibility to websites. The content of a website is more visible when it shows in the “People Also Ask for” box, which can enhance traffic and click-through rates (CTR).

Is it Good Trying to Rank in the “People Also Ask” Boxes?

There is no straightforward answer to this question. It depends on the nature of your website and the type of content you produce. If you produce content that answers common questions related to your industry then it may be beneficial to try to rank in the “People Also Ask” box. This will give your website more visibility in Google’s search engine result pages which can lead to increased traffic and more leads.

Questions are Seemingly Infinite in The Box

One of the most remarkable aspects of the “People Also Ask for” box is its capacity to generate apparently limitless inquiries. After a user clicks on a question, a new set of related questions will appear. The user’s original search query is thus the subject of an endless stream of queries and answers. As a result, the user may even learn the answers to queries he didn’t intend to ask.

How to rank in ‘People Also Ask For’ boxes

improve website ranking in serp

Now that we understand what the “People Also Ask for” box is and why it is important, let’s discuss how to rank in it.

Conduct Keyword Research

Keyword research is the foundation of SEO. To rank in the “People Also Ask for” box you need to identify the most relevant and high-volume keywords that users are searching for. You can use tools like Google Keyword Planner or Ahrefs to find the keywords that cause the “People Also Ask for” box.

 Create High-Quality Content

The secret to appearing in the “People Also Ask for” box is to produce high-quality material that responds to the user’s query. You must offer interesting and helpful information that meets the user’s needs and improves their experience. Your writing should be thorough, simple to read, and interesting. Employ tables, graphs, and bullet points to enhance the visual appeal of your information.

Format Content for Featured Snippets

The “People Also Ask for” box is a type of featured snippet. To increase your chances of ranking in the box, you need to format your content for featured snippets. Use H1 and H2 tags, bullet points, and tables to make your content more structured and easier to read.

Optimize Content for Voice Search

With the increasing popularity of voice search optimizing your content for voice search is important to rank in the “People Also Ask for” box. Use natural language and conversational tone in your content to optimize it for voice search. Also, focus on long-tail keywords that are more likely to be used in voice searches.

 Use Structured Data and Schema Markup

You may give search engines more context and details about your content by incorporating structured data into your website. Search engines will better understand your content if you do this and will show it in the “People Also Ask for” section. To add structured data and schema markup to your website, you can utilize programs like Google’s Structured Data Markup Helper and Schema.org..

Improve User Experience and Engagement

User involvement and experience should also be the foundation for the “People Also Ask for” box. Your website needs to be user-friendly, simple to use, and seamless for users to get the best possible experience. You can employ multimedia components like pictures, movies, and infographics to increase interactivity and engagement with your information.

Professional SEO Strategy

To appear in the “People Also Ask for” box, you must have a strong SEO strategy. Analyzing your website’s strengths and shortcomings and pinpointing areas for growth is part of a professional SEO plan. This can involve performing keyword research, enhancing your backlink profile, optimizing your content, and putting a local SEO strategy into practice.

Improve Your Backlink Strategies

Backlinks are important for SEO as they signal to Google that other websites consider your content to be valuable and informative. To improve your backlink strategies focus on creating high-quality content that other websites will want to link to. You can also reach out to other websites in your niche and ask them to link to your content.

Why choose Zee IT Services?

You may get help accomplishing your SEO objectives and keeping a step ahead of your competitors from the best SEO company, ZEE IT Services. It can take care of the “People Also Ask for” box on your website and increase traffic, user engagement, and conversions by utilizing the best SEO strategy and partner. Make certain that you appear above your competitors in the “People Also Ask” section. For additional information on how we can help you achieve your SEO goals, please contact us right now.

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