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9 Top Rated Affordable SEO Softwares for Free to Use

Published by:Sara Smith

February 16, 2024

Search engine optimization (SEO) is considered as a ladder for online visibility and success. Businesses of all sizes are constantly seeking affordable yet effective SEO softwares to enhance their online presence, drive organic traffic, and ultimately boost conversions. As experienced in the industry, we understand the importance of taking the right tools to achieve these goals without having money. That’s why we take this comprehensive list of the top 9 affordable SEO software that you can utilize to boost your online strategy. So let’s start it!

What factors make the best SEO tool?

It might be challenging to pinpoint exactly what makes SEO tools exceptional because they can be categorized into several groups. I looked over hundreds of items and narrowed down a set of quality standards that applied to every area in order to grade them as impartially as possible.

Functionality focused on search engines:

 Every tool has to provide features related to some aspect of search engine optimization. Additionally, By focusing on a task like competition analysis, content ideation, website performance reporting, on-page performance debugging, or keyword analysis, they should fall into one of the aforementioned categories.

Value of tool:

How well does the cost reflect the product’s quality? Just as comprehensive tools should have vast feature sets and premium tools in general should be more helpful than free choices, products with specialized use cases should be effective enough to warrant subscriptions for users of more complete tools.

User experience: 

How simple is it to use, integrate, and learn how to utilize the tool? Users should not have to turn to less functioning, but more familiar tools in order to reliably access any feature in advanced tools due to a low learning curve. 


Integration is essential for SEO tools since digital marketers frequently employ a variety of software programs. Moreover, these technologies ought to be easily integrated by users into popular platforms for relevant tasks including customer relationship management, scheduling, reporting, and meetings.

9 top-rated Affordable SEO softwares  


Semrush and SEO are nearly interchangeable. The insights and features of this rank tracker are strong and expandable enough to meet almost any business’s or Small and Medium sized businesses performance monitoring requirements.

Semrush is quite versatile, but its main uses are for comprehensive keyword research, SERP analysis, and page ranking measures. It provides a comprehensive summary of a tracked domain’s performance in terms of metrics like higher domain authority, backlinks, traffic, organic keywords, and average time on site through its extremely extensive dashboard with customisable widgets. Additionally, these have specific widgets where you may go more into them, or you can use them to create reports.


  • Keyword Research: Gain valuable insights into high-ranking keywords relevant to your niche.
  • Competitive Analysis: Analyze competitor strategies and identify opportunities for improvement.
  • Site Audit: Detects and fixes technical SEO issues to improve site performance.
  • Backlink Analysis: Monitor backlink profiles and identify quality link-building opportunities.


If you don’t find Semrush to be compatible with your needs then you can turn to Ahref.

Ahrefs is a premium rank tracker that offers somewhat less expensive membership choices, and it occupies a very comparable niche in the SEO tools ecosystem. You can use it to analyze your competitors.

Ahrefs shares many of Semrush’s characteristics as a rank tracker. Moreover, you can conduct site audits, track the evolution of a particular website or domain’s position for keywords, and use customizable charts to view past ranking data. Intriguing extra features include Web Explorer, which displays ranking data for web pages on the internet for specific keywords. 


  • Site Explorer: Gain in-depth insights into your competitors’ backlink profiles and organic search traffic.
  • Keyword Explorer: Discover thousands of keyword ideas and analyze their search volumes and difficulty.
  • Content Explorer: Find popular content in your niche and uncover link-building opportunities.
  • Rank Tracker: Monitor your search engine rankings and track progress over time.

Moz Pro:

Moz pro is another important tool. You can use your time wisely by implementing the highest priority recommendations to enhance page SEO using Moz Pro. Moreover, with personalized recommendations based on other sites that rank for your keywords, you can decide what content to write next.


  • Keyword Explorer: Discover new keywords and prioritize them based on difficulty and opportunity.
  • Site Crawl: Identify and resolve technical issues that may impact your site’s SEO performance.
  • Link Explorer: Explore backlink opportunities and monitor your link profile.
  • On-Page Optimization: Optimize your content for maximum search visibility.

Google Search Console

Google Search Console, formerly known as Google Webmaster Tools, is a free online analytics tool dedicated entirely to the way your website performs in Google searches. Moreover, it allows you to submit XML sitemaps and specific URLs for rating, delve further into your data, and discover click-through rates and the keywords you rank for.


  • Performance Tracking: Monitor your site’s performance in Google search results and identify areas for improvement.
  • Index Coverage: Ensure that Google can crawl and index your site’s pages effectively.
  • URL Inspection: Debug and troubleshoot individual URLs to improve their visibility in search results.
  • Mobile Usability: Ensure that your site is mobile-friendly to improve user experience and search rankings.


Oleg Salamaha invented the SEO softwares suite Serpstat. From being a tool for researching keywords, it has gradually developed into a “growth hacking tool” with capabilities for PPC, technical SEO, link building, and more.


  • Keyword Research: Discover profitable keywords and track their search volumes and trends.
  • Competitor Analysis: Analyze competitor strategies and identify areas where you can gain a competitive advantage.
  • Site Audit: Identify and fix technical issues that may be holding back your site’s SEO performance.
  • Backlink Analysis: Monitor your backlink profile and identify opportunities for improvement.

Rank Math

RankMath is the “new” tool on the WordPress SEO plugin block, yet some SEO experts are taking to it like a cult. It has several features like built-in redirection, which eliminates the need to install other plugins or pay for updates, and it is a fully functional tool. 


  • On-Page SEO: Optimize your content for maximum search visibility with built-in suggestions and analysis.
  • XML Sitemap: Generate and submit XML sitemaps to search engines to ensure all your pages are indexed.
  • 404 Monitor: Detects and fixes 404 errors to improve user experience and search rankings.
  • Rich Snippets Integration: Enhance your search listings with rich snippets to increase click-through rates.

SE Ranking

SE Ranking is a powerful SEO toolbox that works well for in-house teams and small to medium-sized firms. Specialized and advanced statistics help SEO experts in creating and implementing winning SEO campaigns.


  • Keyword Tracking: Monitor your keyword rankings and track progress over time.
  • Competitor Analysis: Analyze competitor strategies and identify areas for improvement.
  • Backlink Explorer: Explore your backlink profile and identify opportunities for link-building.
  • Website Audit: Identify and fix technical issues that may be affecting your site’s SEO performance.


Ubersuggest is a free application that suggests keywords based on a target term or URL that you specify. A free account allows you to do three searches per day; additional searches will need a paid membership. Ubersuggest will provide you with a lengthy list of potential keywords for your next blog post, products, and approaches to get more organic traffic.


  • Keyword Research: Discover new keyword opportunities and analyze their search volumes and competition.
  • Site Audit: Identify and fix technical issues that may be affecting your site’s SEO performance.
  • Backlink Analysis: Monitor your backlink profile and identify opportunities for improvement.
  • Content Ideas: Find popular content ideas in your niche and uncover opportunities for creating engaging content.

Screaming Frog SEO Spider

A free SEO tool called Screaming Frog SEO Spider scans your website for problems like broken links and other SEO problems that might lower user experience and, consequently, lower your rankings. For free, Screaming Frog will audit up to 500 URLs and identify the sites that require maintenance. Additional URLs can also be purchased.


  • Website Crawling: Crawl your website to identify technical SEO issues that may be affecting your search rankings.
  • URL Analysis: Analyze individual URLs to identify areas for improvement and optimization.
  • XML Sitemap Generator: Generate XML sitemaps to ensure all your pages are crawled and indexed by search engines.
  • Integration with Other Tools: Seamlessly integrate with other SEO tools for a more comprehensive analysis.

Frequently Asked Questions:

What are the benefits of using affordable SEO softwares for my business?

Using affordable SEO softwares offers several benefits. By optimizing your website for search engines, you can increase your online visibility and attract more organic traffic. In addition, by staying ahead of the competition with effective SEO strategies, you can gain a competitive advantage in your industry. Investing in affordable SEO softwares can lead to a higher return on investment (ROI) by driving more targeted traffic to your website and increasing conversions.

Can affordable SEO softwares help me improve my website’s search engine rankings?

Yes, affordable SEO softwares can help improve your website’s search engine rankings by providing valuable insights and tools to optimize your site for search engines. Moreover, features such as keyword research, site audit, and backlink analysis can help you identify areas for improvement and implement effective SEO strategies to boost your rankings.

How often should I use affordable SEO softwares to see results?

The frequency of using affordable SEO softwares depends on your specific business goals, website needs, and available resources. However, it’s recommended to use SEO softwares regularly to monitor your website’s performance, track progress, and make necessary adjustments to your SEO strategy. Consistent use of SEO software can help you achieve sustainable results and maintain a strong online presence over time.

Are there any limitations to using affordable SEO software?

While affordable SEO software offers many benefits, it’s essential to be aware of its limitations. Some affordable SEO software may have fewer features or limitations compared to premium options. Additionally, while SEO software can provide valuable insights and tools, achieving significant results requires ongoing effort, strategy, and optimization beyond just using the software.

Can I use multiple affordable SEO software solutions simultaneously?

Yes, you can use multiple affordable SEO software solutions simultaneously to complement each other’s features and capabilities. Using a combination of different tools can provide a more comprehensive approach to SEO and help you achieve better results. However, be mindful of overlapping features and ensure that the software solutions you choose integrate well with each other to streamline your workflow and maximize efficiency.

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