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What is Google Patent and How Does it Work in SEO? A Complete Guide

Published by:Sara Smith

November 21, 2023

Today we’re going to talk about Google patent, a powerful tool that can often be overlooked and can significantly impact your SEO strategy. As the competition becomes high, relying on keywords and backlinks is not sufficient. We must adopt some small but effective strategies to boost our SEO efforts. As we talk about Google patents, how we can utilize this tool in our SEO practice and how it will help us to increase the website ranking? We’ll discuss each point in detail in this complete guide so, let’s start it!

What is meant by the patent?

First of all let’s see what is a patent?. A patent is a legal designation granted by a government to an inventor, providing exclusive rights for the inventor’s creation and inventions. This exclusive right typically extends for a specified period, during which the inventor has control over how the invention is made, used, and sold. In essence, a patent acts as a social contract, where the inventor discloses the details of their invention to the public in exchange for the exclusive rights to exploit it.

What is Google patent?

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Google Patent is a repository of intellectual property documents, providing a detailed archive of inventions, technologies, and discoveries. It serves as a valuable resource for innovators and researchers, but its relevance extends far beyond the realm of intellectual property. Understanding how Google Patent operates is crucial for SEO specialists aiming to optimize their content effectively.

Moreover, It’s not just about finding information; it’s about understanding the intricate details of how that information is found. Google Patent isn’t just a singular document with a magic formula; it’s an extensive library. It’s where Google files its patents, providing a glimpse into the inner workings of its algorithms. Moreover, it’s almost like knowing the secret sauce recipe for Google.

Birth of Google patent

It’s fascinating to learn more about The Birth of Google Patents. Google tracks patents and patent applications worldwide through its Google Patents search engine. It was introduced in 2006. Through its collection of non-patent literature, the site enables users to search the entire text of patents from all around the world, including previous work. Google’s commitment to inclusivity is evident in its utilization of Google Translate, a tool employed to render English translations for non-English patents, fostering a truly comprehensive and accessible database.

Google algorithm and patent:

Google doesn’t stand still; it evolves due to its algorithms. Updates like Hummingbird and Panda are not just cute names – they represent shifts in how the search engine interprets and prioritizes content. In addition, by examining the patents granted to Google, we gain insights into the search giant’s algorithmic advancements. This knowledge allows us to align our SEO strategies with Google’s evolving preferences, giving our websites a competitive edge in the search rankings. Each patent contributes to the fluidity of Google’s search prowess. From machine learning to natural language processing, each patent offers a roadmap to understand how Google evaluates and ranks web content.

Why use Google Patents Search?

There are a lot of patents available so why Google? You may respond, “Because it’s easy and cost-free”. You are right but Google offers more benefits than only the ability to do searches without spending any money. Google patent provides you:

Unrivaled Database

Google Patents stands out as a premier platform due to its extensive and constantly updated database. It provides access to a vast repository of patents from around the globe, ensuring that your search is comprehensive and exhaustive.

User-Friendly Interface

Amazingly, a powerful and user-friendly interface is available for free for such a service. The complexities of patent databases can be difficult to understand, but Google Patents’ clear and user-friendly design makes it easier. Whether you’re a seasoned inventor or a novice, the platform’s accessibility ensures that you can harness its power effortlessly.

How to do a Patent Search on Google Patents?

Google Patents Simple Search

Embarking on a patent search journey begins with the Google Patents Simple Search. Open the browser simply as you open the search. This user-friendly feature allows you to input keywords, patent numbers, or even inventor names to initiate your search like you enter a query in a search engine. The simplicity of this method makes it an ideal starting point for those new to the patent search landscape.

Google Patents search through Boolean Operators 

Learning how to use Boolean operators is essential for more focused and sophisticated searches. By employing operators such as AND, OR, and NOT, you can tailor your search queries, significantly enhancing the precision of your results. This technique proves invaluable when dealing with complex and multifaceted inventions. Let’s see this boolean operator query in detail:

AND Operator: 

The AND operator is your ally when you want to find patents that contain multiple specific terms. By using AND, you instruct Google Patents to retrieve documents that include all the specified keywords. For example, if you enter query:

solar energy AND photovoltaic cells


This search will yield patents that discuss both solar energy and photovoltaic cells, refining your results to the intersection of these two topics.

OR Operator:

On the flip side, the OR operator broadens the search by finding patents that include at least one of the specified terms. This is particularly useful when different terminologies may be used to describe a similar concept. For if you enter:

Electrical Vehicle or EV


This search will fetch patents that mention either “electric vehicle” or “EV,” providing a more comprehensive view of the relevant landscape.

NOT Operator: 

When you want to exclude certain terms from your search, the NOT operator comes into play. This is valuable for eliminating irrelevant patents and focusing on the specific subject matter you’re interested in. Like you will enter the query using NOT operator you may write:

Renewable enery NOT wind turbines


In this case, the search will present patents related to renewable energy while excluding those that specifically mention wind turbines.

Parentheses for Complex Queries:

To create more complex and nuanced queries, you can use parentheses to group terms and control the logical order of your search. For this, you will enter the:

(smart home AND IoT) OR (automation AND connected devices)



This query combines two sets of terms, ensuring that the results include patents related to either smart homes and IoT or automation and connected devices.

Quotation Marks for Exact Phrases: 

When searching for an exact phrase, enclose the phrase in quotation marks. This is useful for finding patents where specific terms appear together in a precise sequence. For example you write a query:

“machine learning” AND robotics


This search will retrieve patents that explicitly mention the phrase “machine learning” in connection with robotics.

Wildcards for Flexibility:

Google Patents supports the use of asterisks (*) as wildcards to represent unknown terms or variations. This can be helpful when you’re uncertain about specific terms. For Example:

autonomous * technology


This search will capture patents discussing various aspects of autonomous technology, allowing for flexibility in the terminology used.

Combining Operators for Precision:

For the utmost precision, you can combine multiple Boolean operators in a single query. This allows you to create intricate search criteria tailored to your specific needs. For Example:

(solar energy OR wind power) AND “energy storage”


This query fetches patents related to either solar energy or wind power but specifically focuses on the topic of energy storage.

Google Patents Advanced Search

Except for simple search and boolean search, google also offers the feature of advanced search. For the seasoned patent researcher, the Google Patents Advanced Search offers a treasure trove of possibilities. Additionally, this feature enables you to fine-tune your search by specifying criteria such as publication date, inventor, assignee, and more. The granular control it provides ensures that your search is laser-focused, saving you valuable time.

SEO and Google Patent

All the discussion that we have done above is about the understanding of Google patents but a crucial component of this guide is left behind that is about SEO. How Google patents help in SEO and how it can be used to increase the ranking of your website. Let’s discuss this in more detail:

Leveraging Google Patent for SEO Success

google patents for seo

Reverse Engineering Success: Decoding Google’s Algorithms

One of the key advantages of exploring Google Patent is the ability to reverse engineer success. By analyzing patents, we can decipher the signals that contribute to high rankings. This reverse engineering process allows us to align our content and optimization efforts with Google’s preferences, putting our website on the fast track to SEO success.

Content Optimization Insights

Google Patents frequently provide pearls of knowledge about optimizing content. Your creation of content that appeals to people and search engines is guided by these findings, which range from semantic understanding to keyword relevance. Moreover, Using these patent hints to write engaging, educational, and relevant content guarantees that your pages will benefit your audience in addition to ranking highly.

Staying Ahead of Algorithm Updates

It’s important to keep up with algorithm changes in the continually evolving field of SEO. As a kind of early warning system, Google Patent provides hints about potential modifications Google is possibly considering. With this insight, we can anticipate modifications and make proactive adjustments to our SEO strategies in order to capitalize on new possibilities and keep away from issues in the future.

Implementing Google Patent Discoveries

Strategic Keyword Implementation

Armed with the knowledge gained from Google Patent, strategically implementing keywords becomes a precision task. Instead of relying on generic terms, we can target specific nuances and variations that Google values. Additionally, this nuanced approach ensures that our content speaks directly to the search algorithms, maximizing our chances of securing a coveted spot on the search results page.

Enhancing User Experience

Google Patent often emphasizes the importance of user experience in its ranking criteria. By implementing the insights derived from these patents, we can enhance user experience on our websites. From page load speed to mobile responsiveness, every facet of user interaction can be optimized to meet the criteria set forth in Google’s patents.

Link Building Strategies Informed by Patents

Backlinks remain a vital component of SEO, and Google Patent sheds light on the nuances of link building. Understanding the patented technologies related to link analysis allows us to build a robust and authoritative backlink profile. Moreover, this strategic approach not only boosts our website’s credibility in the eyes of search engines but also contributes to higher rankings.

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Frequently Asked Questions

Why is it important to learn how to do a free patent search?

Learning how to do a free patent search is crucial for various reasons. It helps individuals and businesses assess the existing patent landscape, ensuring that their innovations are unique and not infringing on existing patents. Additionally, it can aid in avoiding legal issues and providing valuable insights for research and development.

Is Google Patent limited to specific industries, or does it cover a broad range of topics?

Google Patents is not limited to specific industries; it covers a diverse range of topics, making it a valuable resource for innovations across various domains.

Why use Google Patents Search specifically?

Google Patents Search is a preferred choice due to its user-friendly interface and extensive database. It allows users to search and explore a vast collection of patents, making it an invaluable tool for researchers, inventors, and businesses. Google Patents Search simplifies the process of accessing patent information efficiently.

How to do a Patent Search on Google Patents?

Performing a patent search on Google Patents is straightforward. Start by visiting the Google Patents website, enter relevant keywords related to your search, and browse through the results. Refine your search using filters and advanced options provided by the platform. Explore the detailed patent documents to gather comprehensive information.

How can Boolean Operators be utilized in Google Patents for a more refined search?

Boolean Operators, such as AND, OR, and NOT, can be employed in Google Patents to enhance the precision of your search. For example, using “AND” between keywords narrows down results by requiring both terms to be present. “OR” broadens the search, and “NOT” excludes specific terms. Understanding and applying Boolean Operators can significantly improve the effectiveness of your patent search.

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