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Major Benefits of Infographics for SEO and Link Building

Published by:Sara Smith

August 9, 2023

Link building and SEO (Search Engine Optimisation) are essential components of any effective digital marketing plan. It is crucial to research cutting-edge and original strategies to improve your website’s visibility and draw in more visitors given the dynamic nature of online marketing. Infographics are one such effective technique that has greatly increased in popularity and the chances of ranking with SEO. You are here because you may want to know more about it like What are they? How do infographics improve your SEO? And the Importance of infographics? Don’t worry we’ll cover everything in the next paragraphs, so keep in touch with us in this reading to find out how to include these infographics into your website.


Information consumption in the digital age is at an all-time high, and people looking for quick and interesting information are increasingly choosing visual content. Infographics use pictures, charts, and little to no text to visually communicate data, information, or expertise. They are a go-to option for marketers and content providers because of their capacity to present complex information in a visually appealing way.

The Importance of Image Search

Image search has become a prominent feature in search engines like Google. Users now frequently search for images, and this presents a significant opportunity for businesses to attract organic traffic through optimized images. Moreover, Infographics play a crucial role in image search optimization, as they are shareable, eye-catching, and often appear in image search results, driving more users to your website.

What Are Infographics?

Infographics are visual representations that bring together information, statistics, and content in a pleasing and understandable way. They may come in a variety of forms, sizes, and arrangements, but their main objective is to convey information in an appealing manner. Infographics can be used for informational, promotional, or educational reasons and hence cover a wide range of subjects.

Types of Infographics

Furthermore, There are various types of infographics, each serving a specific purpose and catering to different audience preferences. Let’s explore some of the most common types:

About Products

About products, infographics showcase the features and benefits of a particular product or service. These infographics are ideal for businesses looking to highlight the uniqueness of their offerings and attract potential customers.


Scientific infographics are intended to visually convey difficult scientific ideas, research results, or data. To exhibit data in a more comprehensible manner, they are frequently employed in academic and research disciplines.


Geographical infographics display data and information related to specific locations or geographic regions. They are effective for showcasing demographics, trends, or comparative data between different areas.


Biographical infographics tell the story of a person’s life or accomplishments using visuals and key data points. These are commonly used in historical contexts or for profiling influential individuals.


Process infographics outline step-by-step procedures or workflows. They are helpful for explaining complex processes, tutorials, or DIY guides.


Statistics infographics are driven by facts and concentrate on visually appealingly conveying statistical data. They are especially beneficial for supporting conclusions from research or data analysis.


Journalistic infographics are often found in news articles and publications. They visually enhance news stories by providing relevant data, context, and explanations.


Comparative infographics contrast two or more collections of information, goods, or ideas. They assist the audience in appreciating the variations and making thoughtful choices.


Hierarchical infographics display information in a hierarchical structure, where the most important points are emphasized. These infographics are useful for showcasing organizational structures or categorization.

How Can Infographics Help Your SEO?

Now that we understand what infographics are and their different types, let’s explore how they can benefit your website’s SEO efforts.

They Drive Traffic to Your Website

Infographics are highly shareable and visually captivating, making them more likely to be shared across social media platforms, blogs, and websites. When users share your infographics and link them back to your site, it drives more traffic and improves your website’s overall visibility.

They Are Easy to Share

As mentioned earlier, infographics are easy to share due to their visual appeal and compact size. When your content is shareable, it increases the chances of it going viral, reaching a broader audience, and earning valuable backlinks.

They Help Build Links

Infographics can act as link magnets. When other websites find your infographic valuable and relevant to their content, they are more likely to link to it as a resource. Moreover, Backlinks from authoritative sites significantly improve your website’s SEO and search engine rankings.

They Are Attractive

Humans are visual creatures, and infographics cater to our innate preference for visual content. An aesthetically pleasing infographic is more likely to capture users’ attention, leading to increased engagement and higher time spent on your site.

Diversified Content Portfolio

Search engines value websites that offer diverse and valuable high-quality content. Infographics add a dynamic element to your content strategy, complementing text-based articles and blog posts. A diversified content portfolio not only attracts more visitors but also encourages other website owners to link back to your valuable resources.

Establishing Authority and Expertise

Infographics allow you to present data and insights in a visually authoritative manner. When you showcase your expertise through well-designed infographics, you establish your authority in your niche or industry. This can attract more organic traffic and encourage other websites to link to your content as a credible source.

Evergreen Content

Well-crafted infographics can stand the test of time. Unlike some textual content that might become outdated, infographics with timeless information remain relevant and continue to attract visitors and backlinks over an extended period, contributing to the long-term success of your SEO strategy.

Building Brand Awareness

Infographics can feature your brand’s logo and colors, helping to increase brand recognition and awareness. When users come across your infographics on different platforms, they begin to associate your brand with valuable and informative content, which can result in repeat visitors and increased referral traffic.

Infographics for backlinks

Infographics can serve as linkable assets that other websites naturally want to link to. When your infographic provides valuable insights or data that cannot be found elsewhere, it becomes a valuable resource for others in your field, leading to a higher likelihood of receiving backlinks.

Infographics in Guest Posts

When creating guest posts for other websites, consider including relevant infographics to enhance the overall value of the content. Moreover, Guest posts with infographics are more likely to be accepted and shared by the hosting websites, leading to increased exposure and backlinks.

Encouraging Inbound Links

When you create valuable and informative infographics, other websites may link to them as references or evidence to support their own content. This natural link-building process helps improve your website’s authority and SEO performance.

Building Relationships

By sharing infographics with other industry influencers and content creators, you can initiate collaborations and build valuable relationships. Additionally, This can lead to more guest posting opportunities and organic backlinks from reputable websites.

Competitive Advantage

Despite the benefits of infographics, some websites may not utilize them effectively. In addition, By leveraging infographics in your SEO and link-building efforts, you gain a competitive advantage, standing out in your industry and attracting more attention from both users and search engines.

How to Optimize Infographics for Better SEO Results

While infographics have inherent SEO benefits, you can further enhance their performance by optimizing them effectively:

Use the Right Keywords

Comprehensive Keyword research is essential for any effective SEO strategy, including infographics. Identify relevant keywords and incorporate them naturally into your infographic’s title, description, and alt text.

Create Riveting and Well-Researched Supporting Content

To make your infographic more impactful, complement it with well-researched supporting content on your website. The combination of visuals and informative text create a comprehensive resource for users and search engines.

Optimize Images

Optimize the image file size and format to ensure fast loading times. Large images can cause your website to load slowly, which can hurt SEO and the user experience.

Add a Call to Action

Incorporate a strong call to action (CTA) into your infographic. Users are encouraged by the CTA to carry out particular tasks, like sharing the infographic or going to your website for further details.

Make Them Easy to Share

As we’ve previously stated, SEO benefits of infographics sharing, so include social sharing icons to make it simple for users to share them on numerous platforms.

Why choose Zee IT Services?

Introducing professional SEO company ZEE IT Services – Your gateway to leveraging the Benefits of Infographics for SEO and Link Building. Our expert team crafts visually stunning and data-rich infographics that captivate your audience, boost SEO rankings, and drive quality backlinks to your website. Watch your online presence soar as we blend creativity and strategy to deliver unparalleled results. Don’t miss out on this opportunity to elevate your brand with ZEE IT Services. Let’s turn information into captivating visual stories for your business success!

Frequently Asked Questions

How do infographics boost SEO efforts?

Infographics boost SEO efforts by enhancing user engagement, increasing shareability, attracting quality backlinks, and improving dwell time on your website. These positive signals contribute to higher search engine rankings and increased website traffic.

How do infographics help in link building?

 Infographics are excellent link-building assets. They naturally attract backlinks when other websites and bloggers find them valuable and informative. Infographics offer visual and engaging content that websites want to share with their audiences, creating link-building opportunities.

What makes a successful infographic?

A successful infographic is visually appealing, presents valuable and accurate information, and caters to the interests of your target audience. It should be shareable, relevant, and unique, making it more likely to attract backlinks and boost your SEO efforts.

What tools can I use to create infographics?

There are several tools available, such as Canva, Venngage, and Piktochart, that allow you to create stunning infographics with ease.

Can I repurpose infographics for other content forms?

Absolutely! Infographics can be repurposed into slide decks, social media posts, videos, and more. Repurposing allows you to extend the reach of your content and attract additional backlinks.

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