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12 Reasons to Target Low Search Volume Keywords

Published by:Sara Smith

June 6, 2023

In today’s competitive online landscape, targeting keywords with high search volume seems like the obvious choice for many businesses striving to increase their website traffic. However, overlooking low search volume keywords can be a missed opportunity. In this article, we will explore the concept of low search volume keywords, their significance, and 12 compelling reasons why you should consider targeting them.


Search engine optimization (SEO) is crucial for the success of any website, and keyword optimization plays a vital role in driving organic traffic. While high-search-volume keywords are desirable due to their popularity, low-search-volume keywords should not be disregarded. These keywords refer to search terms that have relatively low search volumes, indicating fewer people searching for them. Despite this, there are several reasons why targeting low search volume keywords can benefit your website’s visibility and overall SEO strategy.

Understanding Low Search Volume Keywords

Low search volume keywords are often long-tail keywords or specific phrases that cater to a niche audience. These keywords might have limited search volume, but they can be highly targeted and have less competition, making it easier for your website to rank for them. You can reach an audience actively seeking information, products, or services by identifying these keywords.

What is the Value of Low-Search Volume Keywords?

Because search engine users don’t frequently use them, some people might believe that concentrating on SEO keywords with low search traffic is a bad idea. Even if your website is ranked for those terms, it is unlikely to generate a lot of organic traffic. Instead, SEO marketers usually aim to rank highly for keywords that are both relevant to your business and have a significant search volume. There are several reasons for targeting low-volume keywords. Included are these:

  • Less Competition

Unlike high-search volume keywords, low-search-volume keywords generally have less competition. This means you have a better chance of ranking higher in search engine results pages (SERPs) and attracting organic traffic.

Instead of targeting the highly competitive keyword “best smartphones,” you can focus on a long-tail keyword like “best smartphones for gaming enthusiasts.” Although the search volume may be lower, your chances of ranking higher and reaching your target audience increase.

  • Specific Audience Targeting

Low search volume keywords often cater to a specific audience or niche. By targeting these keywords, you can tailor your content to address their specific needs and interests, increasing the likelihood of attracting highly engaged visitors.

 For Example, if you run a fitness blog, targeting a low search volume keyword like “keto diet for beginners over 50” allows you to capture the attention of a specific group within the broader fitness community.

  • Cost-Effective Advertising

When it comes to paid advertising campaigns, targeting low search volume keywords can be more cost-effective. These keywords usually have lower bid prices, enabling you to optimize your budget while still reaching a relevant audience.

If you’re running a Google Ads campaign, bidding on a low search volume keyword like “affordable camping gear for families” may cost less per click compared to a high search volume keyword like “camping gear.”

  • Long-Tail Keyword Opportunities

Low search volume keywords often fall into the category of long-tail keywords. Longer and more specific keywords allow you to create highly targeted content that precisely meets users’ needs. Instead of targeting the broad keyword “car insurance,” you can focus on a long-tail keyword like “car insurance for first-time drivers under 25.” By addressing this specific audience, you can provide tailored information and potentially attract qualified leads.

  • Building Authority and Relevance

Targeting low search volume keywords can help you build website authority and relevance within a specific niche or topic. By consistently producing valuable content around these keywords, you can position yourself as an expert, which can lead to increased trust and credibility among your audience.

A web design agency targeting the low search volume keyword “innovative web design trends for 2023” can showcase its expertise in staying updated with the latest industry trends and attract clients looking for innovative web design solutions.

  • Discovering Untapped Opportunities

Low search volume keywords often present untapped opportunities that your competitors may overlook. With these keywords, you can gain a competitive advantage and capture a unique market segment.

For example, A travel blogger targeting a low search volume keyword like “hidden gems in Bali beyond tourist attractions” can provide insider tips and lesser-known destinations, appealing to travellers seeking an authentic and off-the-beaten-path experience.

  • Higher Conversion Rates

While low search volume keywords may not generate a significant amount of traffic, they often have higher conversion rates. This is because users searching for specific, niche-focused keywords are more likely to be in the later stages of the buying process, making them more receptive to your offerings.

An online bookstore targeting a low search volume keyword like “best mystery books for avid readers” may attract fewer visitors than a general keyword like “books.” However, the visitors who do arrive are more likely to make a purchase, resulting in higher conversion rates.

  • Enhanced User Experience

Targeting low search volume keywords allows you to create content that directly addresses the search intent of users. By providing highly relevant and personalized content, you can enhance the user experience and increase user satisfaction. This can lead to longer visit durations, lower bounce rates, and repeat visits.

  • Improved Search Engine Rankings

While high search-volume keywords are competitive, targeting low search-volume keywords can still improve your overall search engine rankings. By consistently optimizing your content and ranking well for various low-volume keywords, you can enhance your website’s authority and visibility.

  • Staying Ahead of Trends

Targeting low search volume keywords allows you to stay ahead of the curve and tap into emerging trends. By identifying keywords related to upcoming technologies, events, or industry developments, you can position yourself as an early adopter and thought leader.

For example, A fashion influencer targeting a low search volume keyword like “sustainable fashion trends for 2023” can showcase their commitment to eco-friendly fashion choices and attract like-minded individuals interested in staying updated with the latest sustainable fashion trends.

  • Voice Search Optimization

With the rise of voice assistants and smart devices, voice search has become increasingly popular. Targeting low search volume keywords can help optimize your content for voice search queries. These long-tail and specific keywords align well with the conversational nature of voice search and can help you capture voice-driven organic traffic.

  • Branding and Visibility

By strategically targeting low search volume keywords, you can improve your overall branding and visibility. Appearing in search results for niche-specific queries positions your brand as a trusted resource within that industry, fostering brand recognition and recall.

For Example, A skincare brand targeting a low search volume keyword like “natural skincare routine for sensitive skin” can establish itself as a go-to source for sensitive skin care tips and product recommendations, enhancing their brand authority and visibility.

How to Discover and Evaluate Valuable Low Search Volume Keywords

Discovering and evaluating valuable low-search volume keywords is crucial for a successful SEO strategy. Here are some methods to help you identify these keywords effectively.

Keyword Research Tools

Utilize keyword research tools like Google Keyword Planner, SEMrush, or Ahrefs to explore keywords related to your industry or niche. These tools provide insights into search volumes, competition levels, and other relevant data to help you discover valuable low-search-volume keywords.

Analyzing User Intent

Understanding user intent is essential in identifying valuable keywords. Put yourself in the user’s shoes and think about what they might be searching for when using specific keywords. By aligning your high quality content with their intent, you can attract relevant traffic and increase your chances of conversions.

Evaluating Conversion Potential

Even while low search volume terms see fewer searches, it’s still important to consider how many of those searches could result in conversions. Look for keywords that suggest a strong desire to buy something or a clear demand for information. Consider concentrating on key phrases that support your company’s objectives and have the potential to provide significant results.

Potential Drawbacks of Targeting Low Search Volume Keywords

While there are numerous benefits to targeting low search volume keywords, it’s important to consider potential drawbacks as well.

Limited Search Volume and Traffic

As the name implies, low-search volume keywords receive fewer searches than high-volume keywords, which means the potential for traffic may be reduced. The trade-off between search volume and the level of precision of your target market must be carefully considered.

Uncertain Return on Investment

Targeting low search volume keywords may require an investment of time and resources. There may not be an immediate or significant return on investment (ROI) when targeting low-volume keywords. Proper evaluation and analysis are essential to determine the feasibility of targeting these keywords for your business.

Narrow Target Audience

Since low search volume keywords cater to specific niches or interests, the target audience may be narrower. While this can be advantageous for niche businesses, it may limit the potential reach and scalability for broader industries.

Are you ready to dominate your niche and outsmart your competition? Zee It Services specializes in helping businesses like yours target low-search volume keywords with precision and expertise. Say goodbye to the fierce battle for high-volume keywords and embrace the untapped potential of niche-specific keywords. With our strategic approach, you’ll enjoy less competition, laser-focused audience targeting, and cost-effective results. Let us unlock the secret to unlocking hidden opportunities and skyrocketing your online visibility. Stay ahead of the game and revolutionize your SEO strategy.


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